5 thoughts on “Jewelry brands are promoted by KOL, how should I find a suitable expert?”
Alfonso
First of all, you should analyze what the user base of your product is? Age, consumption levels, and through these data, push the user group hobbies, and the experts they are concerned about. Inned the classification label of the expert, it is to screen the list of experts and allocate according to the budget. The people who need to filter poor quality and large data fluctuations. In this process, you can basically screen a group of relatively high -quality little red books KOL masters, and according to the first time it is released, you can record the effect of the launch of Xiaohongshu to measure whether it wants whether it is necessary Continue to cooperate with this expert. KOC is relatively simple. Finding some data exposure is slightly larger. You can spread it in batches. With the rhythm of the activity, the master, detonate the hot topic heat. It, if you do n’t know, you can actually refer to the better peer competition to see which experts they have cast.
The main people of Xiaohongshu include the tail KOL, the middle KOL, the head KOL, and the star release ratio is generally 20%of the header (5W powder-10W powder or higher, but not the star) 60% The waist expert (5K powder-5W powder) 20%amateur blogger (within 5K powder).
Finding the celebrities, matching experts, and master cooperation, these can be realized in the new red data. In search for celebrities: you can search through the celebrity to quickly locate the target master; or the celebrity list to understand the recent operation of the celebrity; matching the master: use the red man PK, from the basic data of the account number , Analysis and comparison of multiple dimensions such as notes data to help the number selection; The people cooperation: Xinhong's Shangqiao provides expert services to help users connect the experts more efficiently.
First of all, you should analyze what the user base of your product is? Age, consumption levels, and through these data, push the user group hobbies, and the experts they are concerned about.
Inned the classification label of the expert, it is to screen the list of experts and allocate according to the budget.
The people who need to filter poor quality and large data fluctuations.
In this process, you can basically screen a group of relatively high -quality little red books KOL masters, and according to the first time it is released, you can record the effect of the launch of Xiaohongshu to measure whether it wants whether it is necessary Continue to cooperate with this expert.
KOC is relatively simple. Finding some data exposure is slightly larger. You can spread it in batches. With the rhythm of the activity, the master, detonate the hot topic heat.
It, if you do n’t know, you can actually refer to the better peer competition to see which experts they have cast.
The main people of Xiaohongshu include the tail KOL, the middle KOL, the head KOL, and the star release ratio is generally 20%of the header (5W powder-10W powder or higher, but not the star) 60% The waist expert (5K powder-5W powder) 20%amateur blogger (within 5K powder).
Finding the celebrities, matching experts, and master cooperation, these can be realized in the new red data.
In search for celebrities: you can search through the celebrity to quickly locate the target master; or the celebrity list to understand the recent operation of the celebrity;
matching the master: use the red man PK, from the basic data of the account number , Analysis and comparison of multiple dimensions such as notes data to help the number selection;
The people cooperation: Xinhong's Shangqiao provides expert services to help users connect the experts more efficiently.
The network receiving signal is poor, and due to the influence of many factors, it is not that the opening of 4G network will definitely be very good.
How to find a small red book for jewelry? Can you ask those professional personnel?