What is the purpose of the jewelry market survey?

How to do a feasibility survey

The question is feasible to do any project, including how market prospects, how competitiveness, whether the technology can be advanced, and whether the economy is cost -effective. Analysis. The greater the investment, the greater the risk. Of course, the greater the profit, the more deepening and meticulous research on the feasibility study.

1. The first step of how to do a good job of market survey feasibility study is a market survey and research. Market research is the basis of feasibility study and the basis for decision -making in all aspects of the project.

(1) What to investigate the market

The content of market survey is different due to the size and nature of the enterprise, and the focus of the survey is different.

la survey of political factors: including relevant policies of national and local governments. Such as the government's support policies, monetary policy, regional development planning, foreign economic policy, and national key investment projects for national economic development planning.

② Legal factors: including various relevant laws and regulations, such as corporate law, corporate law, competition law, trademark law, industry and commerce law, financial law, foreign -related operation law, etc.

③ economic factors survey: including population density, distribution and growth, national income, personal income, regional economic growth, overall price level, social employment status, industry average profit margin, import and export trade Wait.

④ Survey of social activities: including various major holiday activities and celebration activities, regional or urban characteristics, cultural and educational conditions, etc.

⑤ Cultural factors: including consumer professional composition, ethnic distribution, religious belief, education and cultural level, family composition, customs and aesthetic concepts, etc.

⑥ Investigation of climate geographical factors: including the geographical location of the market, climate conditions, natural conditions, and corresponding transportation conditions.

⑦ Investigation of consumer demand: The market demand directly determines the size of the enterprise, and it is affected by factors such as the social environment, the level of consumer income, the number of population, and popularity.

消 Investigation of consumer structure: Including population composition, family scale and composition, income growth status and commodity supply status and price changes. It shows that consumers use their currency income to the proportion of different commodities. Investigation of consumer behavior: The main influencing factors include consumer psychological personality, personal hobbies, surrounding environment and consumption habits. They all contribute to consumers' purchase behavior to a certain extent.

⑨ Investigation of the supply status: including the supply of various production factors required by the company. Such as talents such as funds, labor, land, technology, equipment, fabrics, accessories, accessories, management personnel and designers.

⑩ Investigation of self -production capacity: including the source of raw materials, technical equipment levels, capital status and personnel quality. Survey of product packaging: including sales packaging, industrial packaging, transportation packaging, special packaging, etc. Survey of product life cycle: Including the changes and dynamics of the actual annual sales volume of various clothing products, and based on the actual sales volume of the product increased or decreased as a turning point to distinguish what stage the product is in the life cycle.

⑾ Investigation of popular trends: including style, color, fabric and accessories. You must understand the popularity of domestic and foreign and sales areas.

⑿ Investigation of competitors in competitors: As long as the product enters the market, competition will appear, and investigating competitors can be confirmed. The survey of competitors includes the basic situation of existing competitors, such as market share, sales, profits, new product development speed, market competition strategies, marketing strategies and enterprise competitive strength.

⒀ Investigation of prices: Including the market price of related products, the relationship between the pricing strategy of the company's products and the sales, the supply and demand of product prices and the price evaluation of consumer price.

⒁ Investigation of sales channels: including the situation of the dealer, such as the dealer's operating situation, credibility, operating ability, capital strength, store image, etc. Wait, the implementation of the company's dealer strategy, etc.

⒂ Investigation of promotional methods: including store sales, personnel sales, advertising, media prices and effects, and implementing brand strategies.

(2) How to do market research For small clothing companies. The boss goes to the market and take a look at the market survey. This method of investigation can sometimes work. But with the expansion of business, the accuracy of market research is even more important. If the company has the strength, you can train a full -time investigator by yourself, or you can entrust a professional investigation company to complete it. Generally, the investigation methods generally have the following three:

Methods 1: Inquire about the investigation method. The investigator directly exposed to the object of investigation. The method of collecting relevant information by inquiry is called the questioning method. It is a method of asking the investigators to the relevant objects to obtain business intelligence and materials. The inquiry method can be divided into three forms according to different contact methods, namely the investigation method, petition investigation method, and telephone survey method.

Method 2: Observe the survey method. The investigators conducted field investigations on the spot to investigate, or a method of investigation and statistics on their relevant behaviors and reactions without detecting the investigators. Observation methods are often used to investigate the appearance, color, style, fabric, packaging and passenger flow of products and wearing products.

Method 3: Experimental survey method. First choose a smaller range, determine 1 to 2 factors, and conduct practical experiments affecting the factors that affect the production and sales of clothing under certain control conditions, and then analyze the results and study, and then a large -scale survey method. It is equivalent to the trial production stage of clothing processing and the
of the joint -constructive clothing store. My suggestion for the jewelry industry is! Comparison, comparison, quality, furnishings, comparison! Then make a feasible plan according to your own investment ability!