2 thoughts on “Why is the Cartier bracelet so expensive bracelet is a jewelry that women have always liked”
Debra
The design concept of Cartier bracelet avant -garde has won the love of the people of all countries The Cartier Love Bangle, launched by the French temple -level jewelry brand Cartier, is one of the most popular bracelets with celebrities. In 1960, the Cartier True Love Series was famous for screws. It has become the way many celebrities in the world express their love. In addition, with a simple and modern design, and the rich meaning of true love bracelets, it has made it the most popular bracelet in the jewelry industry today, and it is also the favorite jewelry in various stars. True love bracelet has a distinctive elegance and neutral temperament. Now it has developed into jewelry series jewelry such as bracelets, rings, necklaces.
Wasal luxury network Cartier bracelet comments: The design concept of Cartier jewelry avant -garde and international vision, which is simplified, won the love of the people of various countries, making Cartier jewelry synonymous with fashion. The design and refined craftsmanship makes many domestic jewelry brands be at no way. Even if you occasionally encounter high imitation Cartier bracelets, you can't make such charm and craftsmanship. The details determine the success or failure. Many times, it is not that the level of craftsmanship is not enough, but the rapid effort caused the product experience to decline. Therefore, even if the price of Cartier jewelry is several times higher than that of domestic jewelry, it still recognizes the brand of Cartier bracelets. The concept of leaning of luxury jewelry is not at all. Good products will be passed on, and this is also the best marketing. In 1969, Italian designer Aldo Cipullo designed the true love series bracelet. He was fascinated by ancient history and moving legends, and looked for inspiration. The design of true love bracelets comes from the legend of the Middle Ages -the soldiers will give their wives on the waist to tie the iron "chastity belt" to the waist to ensure their loyalty to marriage. Cartier expressed loyalty to love in the way of locking true love in the way of screwing nails, and specially created a true love bracelet for couples. In the 1960s and 1970s, Western society was in a period of violent and turbulent culture, morality and political ideas in 1969. In 1969, Italian designer Aldo Cipullo designed the true love series bracelets. inspiration. The design of true love bracelets comes from the legend of the Middle Ages -the soldiers will give their wives on the waist to tie the iron "chastity belt" to the waist to ensure their loyalty to marriage. Cartier expressed loyalty to love in the way of locking true love in the way of screwing nails, and specially created a true love bracelet for couples. In the 1960s and 1970s, Western society was in a period of violent and turbulent culture, morality, and political ideas. is precisely because of the unique interpretation of Cartier's true love bracelets for loyal love, once the bracelet came out, it became a symbol of love respected by couples. True love bracelet has special craftsmanship, and the price is also very expensive, which caters to the love of fashionable fate couples. The Duke of Windsor, who loves the beauty and does not love the river and mountains, regards the true love bracelet as a testimony of love. Tom Cruise was given a 18K golden love bracelet as a new mother gift. Leonard Lauder, then the CEO of Estee Lauder, sent a bracelet to express his admiration for the brand spokesperson Elizabeth Hurley. Not only that, true love bracelets have also become the best accessories for celebrities. The famous male singer, Frank Sinatra, Hollywood superstar Joan Collins, Princess Diana (Princess Diana) ). Mobes Rosie-Whiteley has brought their bracelets to attend the event. The designer ALDO CIPULLO said in an interview: "Love becomes too commercial, there is no love in life, and modern people need the symbol of love. Delete, after all, love should show an eternal quality.
This is the attribute of luxury brands. The reason why luxury brands are luxury brands is that products have a higher premium in sales. The product premium refers to the price of the market price determined under normal competition conditions. It is a currency that consumers are willing to pay additional payment due to consumer goods.比如，一件普通衬衣的成本可能是50元，而一件高品质衬衣的成本可能是100元，如果前者定价100元，后者定价200元，则会被认为是正常定价，因为高品质产品It should be charged a higher price. However, if the latter is priced at 300 yuan or even higher, at this time, we say that there is a premium of the product.
It in addition to the product premium, there are brand premiums other than the product. The brand other factors other than products, such as emotion and scarcity. It is closely related to consumers' psychology. Consumers are willing to pay for these factors. Because of such a consumption psychology, you must shape your brand as the image that is higher than other brands in the minds of consumers. With this image, the brand's premium becomes a very natural thing. This is the brand premium. M luxury goods are all relying on brand premiums for retail pricing. This is why Cartier's 18K gold LOVE bracelet does not sell at the weight of the gold price on the market, but the price is fixed, and its price is much more than the gold price several times. For example, the LOVE bracelet on the 17th size is about 32 grams. According to the market price of 18K gold 350 yuan/gram, if the bracelet is sold in this way, it is 11,200 yuan, but its price in Cartieria's price As high as 47,500 yuan. The premium is up to 3 times.
The design concept of Cartier bracelet avant -garde has won the love of the people of all countries
The Cartier Love Bangle, launched by the French temple -level jewelry brand Cartier, is one of the most popular bracelets with celebrities. In 1960, the Cartier True Love Series was famous for screws. It has become the way many celebrities in the world express their love. In addition, with a simple and modern design, and the rich meaning of true love bracelets, it has made it the most popular bracelet in the jewelry industry today, and it is also the favorite jewelry in various stars. True love bracelet has a distinctive elegance and neutral temperament. Now it has developed into jewelry series jewelry such as bracelets, rings, necklaces.
Wasal luxury network Cartier bracelet comments: The design concept of Cartier jewelry avant -garde and international vision, which is simplified, won the love of the people of various countries, making Cartier jewelry synonymous with fashion. The design and refined craftsmanship makes many domestic jewelry brands be at no way. Even if you occasionally encounter high imitation Cartier bracelets, you can't make such charm and craftsmanship. The details determine the success or failure. Many times, it is not that the level of craftsmanship is not enough, but the rapid effort caused the product experience to decline. Therefore, even if the price of Cartier jewelry is several times higher than that of domestic jewelry, it still recognizes the brand of Cartier bracelets. The concept of leaning of luxury jewelry is not at all. Good products will be passed on, and this is also the best marketing.
In 1969, Italian designer Aldo Cipullo designed the true love series bracelet. He was fascinated by ancient history and moving legends, and looked for inspiration. The design of true love bracelets comes from the legend of the Middle Ages -the soldiers will give their wives on the waist to tie the iron "chastity belt" to the waist to ensure their loyalty to marriage. Cartier expressed loyalty to love in the way of locking true love in the way of screwing nails, and specially created a true love bracelet for couples. In the 1960s and 1970s, Western society was in a period of violent and turbulent culture, morality and political ideas in 1969. In 1969, Italian designer Aldo Cipullo designed the true love series bracelets. inspiration. The design of true love bracelets comes from the legend of the Middle Ages -the soldiers will give their wives on the waist to tie the iron "chastity belt" to the waist to ensure their loyalty to marriage. Cartier expressed loyalty to love in the way of locking true love in the way of screwing nails, and specially created a true love bracelet for couples. In the 1960s and 1970s, Western society was in a period of violent and turbulent culture, morality, and political ideas.
is precisely because of the unique interpretation of Cartier's true love bracelets for loyal love, once the bracelet came out, it became a symbol of love respected by couples. True love bracelet has special craftsmanship, and the price is also very expensive, which caters to the love of fashionable fate couples. The Duke of Windsor, who loves the beauty and does not love the river and mountains, regards the true love bracelet as a testimony of love. Tom Cruise was given a 18K golden love bracelet as a new mother gift. Leonard Lauder, then the CEO of Estee Lauder, sent a bracelet to express his admiration for the brand spokesperson Elizabeth Hurley. Not only that, true love bracelets have also become the best accessories for celebrities. The famous male singer, Frank Sinatra, Hollywood superstar Joan Collins, Princess Diana (Princess Diana) ). Mobes Rosie-Whiteley has brought their bracelets to attend the event.
The designer ALDO CIPULLO said in an interview: "Love becomes too commercial, there is no love in life, and modern people need the symbol of love. Delete, after all, love should show an eternal quality.
This is the attribute of luxury brands. The reason why luxury brands are luxury brands is that products have a higher premium in sales.
The product premium refers to the price of the market price determined under normal competition conditions. It is a currency that consumers are willing to pay additional payment due to consumer goods.比如，一件普通衬衣的成本可能是50元，而一件高品质衬衣的成本可能是100元，如果前者定价100元，后者定价200元，则会被认为是正常定价，因为高品质产品It should be charged a higher price. However, if the latter is priced at 300 yuan or even higher, at this time, we say that there is a premium of the product.
It in addition to the product premium, there are brand premiums other than the product.
The brand other factors other than products, such as emotion and scarcity. It is closely related to consumers' psychology. Consumers are willing to pay for these factors. Because of such a consumption psychology, you must shape your brand as the image that is higher than other brands in the minds of consumers. With this image, the brand's premium becomes a very natural thing. This is the brand premium.
M luxury goods are all relying on brand premiums for retail pricing. This is why Cartier's 18K gold LOVE bracelet does not sell at the weight of the gold price on the market, but the price is fixed, and its price is much more than the gold price several times.
For example, the LOVE bracelet on the 17th size is about 32 grams. According to the market price of 18K gold 350 yuan/gram, if the bracelet is sold in this way, it is 11,200 yuan, but its price in Cartieria's price As high as 47,500 yuan. The premium is up to 3 times.