Yang Guojin The jewelry industry is known as "long -lasting industry". With the continuous development of society and economy, the people's living standards have continued to improve, and the development potential of the ancient industries of Chinese jewelry is huge. In recent years, my country's jewelry sales have increased at an average annual rate of more than 10%, and the total sales of gold, platinum, diamonds, etc. have ranked among the forefront of the world. Although due to the macroeconomic downturn at home and abroad in 2012, the jewelry industry has difficulties in export weakness and insufficient domestic demand, as a leading enterprise in the jewelry industry, by relying on its own brand advantages, strengthening brand management, improving brand comprehensive strength, etc. To enhance brand competitiveness, it has achieved good results in the production and sales of jewelry. Millennium Star Jewelry's good performance in 2012, mainly relied on the following three points of support: 1. Brand itself Millennium star is integrating independent research and development, independent production and sales, brand chain operations integrating Jewelry and jewelry companies are one of the leading companies in setting in jewelry industry in China. Millennium Star's inlaid jewelry has won honorary titles such as "Guangdong Famous Brand Products" and "China Famous Brand Products". Millennium Star is an earlier focus on the design and development of jewelry inlaid jewelry, and took the lead in using advanced jewelry production equipment and technology for the key parts and main links of inlaid jewelry production, and gradually formed the following features in development: (( 1) Fashionable and novel. Millennium Stars gathered with outstanding domestic designers and craftsmen. According to the brand's design characteristics and market demand, the development of new products developed has popular and fashionable characteristics, and can quickly launch novel inlaid jewelry that meets market requirements. (2) Diamond jewelry quality is pure and delicate. Millennium Star and South African Diamond Promotion Agency South Africa Southande Company (South Africa Southande Company is a diamond promotion agency with 7 famous diamond mines. Authoritative Diamond Appraisal Institution American Gem Institute GIA certification, showing its authentic South Africa native identity) cooperation to ensure the pure quality of diamonds. 2012 Mid -National Jewelry and Jade Shoujian Yearbook 1.1 Leading brand operating advantages Jewelry and jewelry products are one of the important factors that determine their purchase behavior. Since its establishment, the company has always adhered to the concept of brand operation, closely combining the "Millennium Star" brand concept with jewelry products, and showing the cultural connotation of products to consumers through the distinctive brand characteristics of specialty stores; The celebrity spokesperson enhances the popularity and reputation of the brand; strengthened the brand's appeal by holding jewelry cultural activities in major cities across the country; and continuously enhanced the brand's influence by participating in jewelry exhibitions at home and abroad. The "Millennium Star" brand has gradually obtained extensive recognition from authoritative institutions and consumers. 1.2 The advantages of sales network covering the country Millennium Star has been expanding sales networks in the form of self -employment and franchise since 2002. After ten years of development, it has formed a national 20 The sales network system of multiple provinces and cities (autonomous regions, municipalities), the number of sales outlets is at the forefront of the industry. At present, the company has settled with Wangfujing Department Store, Parkson Group, Hangzhou Building, Shandong Liqun Group, Chongqing Department Store Co., Ltd., Golden Eagle International Group, New World Group, Dashang Group and other domestic most influential department store chain groups A good partnership has laid a good foundation for the company's continuous and rapid expansion. 2012 China Jewelery and Jade Shouchu Yearbook The company's sales network has strong replication capabilities. With many years of marketing network construction and management experience, the company targets the marketing network composed of self -operated stores and franchise stores. Established a set of standardized and processed management methods including store selection, shop decoration, goods display, shop assistant training, customer ordering, goods distribution, supervision and tracking. Standardized and process -based specialized store management methods have laid a solid foundation for the further expansion of the company's marketing network. 1.3 Independent research and development design advantages The company attaches importance to the training of the design team. The current design team is mainly composed of independent training designers. There is a deep understanding of demand. By designing and developing a series of jewelry products, it can improve the added value of the company's products and meet the needs of end consumers. The company focuses on combining research and development with cultural creativity, and enhances jewelry products through cultural creativity. The model of product design and cultural creativity is the "Oriental Shen Yun" series of jewelery products. This series of products use "internal arc dual -curved honeycomb network bottom" and "empty level" and other advanced process technologies The combination of traditional manual edition and automatic version of production technology fully reflects the technical content of jewelry products, as well as elegant, comfortable and value -preserving characteristics. It is a new type of jewelry products with Chinese characteristics. 1.4 Leading process technology advantages The company has its own inlaid jewelry factories and gold processing plants. It always attaches great importance to the quality of jewelry products and strictly implements the quality control standards of the product. On the basis of summarizing and drawing on my country's traditional technology technology, the company draws the essence of outstanding processing and production technology at home and abroad, combined with the use of modern advanced equipment, and develops a series of manual processing processes and methods. A number of processing processes such as inlaying reached the international advanced level. Especially in the production of handmade jewelry, the overall professional skills have been the lead in the industry. In October 2008, the manufacturing technology of the Millennium Star's "Oriental Shen Yun" series of products passed the scientific and technological achievement appraisal of the Shenzhen Science and Technology and Information Bureau. The company's leading technology level has improved the market competitiveness of the product and promoted the steady development of brand chain operations and wholesale business. 1.5 Rich jewelry and jewelry industry operation management experience The company's chairman Mr. Yang Guojin was born in the jewelry family. He has more than 20 years of jewelry and jewelry industry operation experience. Marketing network management, talent management, financial control, etc. have in -depth understanding. After more than ten years of development, the company has trained a number of talent teams such as research and development, design, production, marketing, and management of the jewelry industry. 2. The successful transformation and upgrade of the brand Millennium stars have accumulated for more than ten years, and have completed the accumulation of volume in brand marketing networks, brand management and brand culture, and urgently need brand upgrades. In 2012, the Millennium Star launched a brand upgrade strategy with the core competitiveness of the brand, and comprehensively enhanced the awareness, reputation and loyalty of the Millennium Star brand. 2.1 The unity and improvement of the brand terminal image Millennium Star invited professionals to create a store image that shows luxury, high -end and classic sensory experience. The store is designed with modern minimalist style, which is based on white. The white light -baking paint creates pure and comfortable shopping environment in the store; the use of marble adds a sense of calmness and thickness to the store. The design uses visual communication methods, through spatial planning, plane layout, re -creation of displayed space environment with the help of props, facilities, and LED lighting, and presenting the brilliant 360 degrees of jewelry to customers. The theme display method in the store is completely from the customer's shopping needs. Wall -style windows and vertical cabinets show many classic products of the Millennium Star. The environmental layout fully considers the width of the internal channel, the VIP customer service area, and even the details of the display density and height, considering the customer shopping comfort and aesthetic taste, and satisfying the customer's multiple shopping experience. 2012 Mid -National Jewelry and Jade Tripping Yearbook 2.2 Brand product positioning is more mature Prive eternal love and advocate the beauty of emotions. The company is creating more emotions, culture, taste products and services for people In the process of the Millennium Star, the brand of the Millennium has gradually obtained the widespread recognition of the industry and consumers, laying the sustainable leading position of the Millennium Star in the Chinese jewelry industry. Millennium Star has independently developed jewelry products such as diamonds, gold, gold, gold, emeralds, platinums, color treasures and pearls. The new product style is novel, and the design concept is combined with the fashion trend. Millennium Star not only develops a set of market -based products, but also provides a set of high -end jewelry customization services for high -end markets. Millennium stars formulate new product R
Yang Guojin
The jewelry industry is known as "long -lasting industry". With the continuous development of society and economy, the people's living standards have continued to improve, and the development potential of the ancient industries of Chinese jewelry is huge. In recent years, my country's jewelry sales have increased at an average annual rate of more than 10%, and the total sales of gold, platinum, diamonds, etc. have ranked among the forefront of the world. Although due to the macroeconomic downturn at home and abroad in 2012, the jewelry industry has difficulties in export weakness and insufficient domestic demand, as a leading enterprise in the jewelry industry, by relying on its own brand advantages, strengthening brand management, improving brand comprehensive strength, etc. To enhance brand competitiveness, it has achieved good results in the production and sales of jewelry. Millennium Star Jewelry's good performance in 2012, mainly relied on the following three points of support:
1. Brand itself
Millennium star is integrating independent research and development, independent production and sales, brand chain operations integrating Jewelry and jewelry companies are one of the leading companies in setting in jewelry industry in China. Millennium Star's inlaid jewelry has won honorary titles such as "Guangdong Famous Brand Products" and "China Famous Brand Products". Millennium Star is an earlier focus on the design and development of jewelry inlaid jewelry, and took the lead in using advanced jewelry production equipment and technology for the key parts and main links of inlaid jewelry production, and gradually formed the following features in development: (( 1) Fashionable and novel. Millennium Stars gathered with outstanding domestic designers and craftsmen. According to the brand's design characteristics and market demand, the development of new products developed has popular and fashionable characteristics, and can quickly launch novel inlaid jewelry that meets market requirements. (2) Diamond jewelry quality is pure and delicate. Millennium Star and South African Diamond Promotion Agency South Africa Southande Company (South Africa Southande Company is a diamond promotion agency with 7 famous diamond mines. Authoritative Diamond Appraisal Institution American Gem Institute GIA certification, showing its authentic South Africa native identity) cooperation to ensure the pure quality of diamonds.
2012 Mid -National Jewelry and Jade Shoujian Yearbook
1.1 Leading brand operating advantages
Jewelry and jewelry products are one of the important factors that determine their purchase behavior. Since its establishment, the company has always adhered to the concept of brand operation, closely combining the "Millennium Star" brand concept with jewelry products, and showing the cultural connotation of products to consumers through the distinctive brand characteristics of specialty stores; The celebrity spokesperson enhances the popularity and reputation of the brand; strengthened the brand's appeal by holding jewelry cultural activities in major cities across the country; and continuously enhanced the brand's influence by participating in jewelry exhibitions at home and abroad. The "Millennium Star" brand has gradually obtained extensive recognition from authoritative institutions and consumers.
1.2 The advantages of sales network covering the country
Millennium Star has been expanding sales networks in the form of self -employment and franchise since 2002. After ten years of development, it has formed a national 20 The sales network system of multiple provinces and cities (autonomous regions, municipalities), the number of sales outlets is at the forefront of the industry. At present, the company has settled with Wangfujing Department Store, Parkson Group, Hangzhou Building, Shandong Liqun Group, Chongqing Department Store Co., Ltd., Golden Eagle International Group, New World Group, Dashang Group and other domestic most influential department store chain groups A good partnership has laid a good foundation for the company's continuous and rapid expansion.
2012 China Jewelery and Jade Shouchu Yearbook
The company's sales network has strong replication capabilities. With many years of marketing network construction and management experience, the company targets the marketing network composed of self -operated stores and franchise stores. Established a set of standardized and processed management methods including store selection, shop decoration, goods display, shop assistant training, customer ordering, goods distribution, supervision and tracking. Standardized and process -based specialized store management methods have laid a solid foundation for the further expansion of the company's marketing network.
1.3 Independent research and development design advantages
The company attaches importance to the training of the design team. The current design team is mainly composed of independent training designers. There is a deep understanding of demand. By designing and developing a series of jewelry products, it can improve the added value of the company's products and meet the needs of end consumers.
The company focuses on combining research and development with cultural creativity, and enhances jewelry products through cultural creativity. The model of product design and cultural creativity is the "Oriental Shen Yun" series of jewelery products. This series of products use "internal arc dual -curved honeycomb network bottom" and "empty level" and other advanced process technologies The combination of traditional manual edition and automatic version of production technology fully reflects the technical content of jewelry products, as well as elegant, comfortable and value -preserving characteristics. It is a new type of jewelry products with Chinese characteristics.
1.4 Leading process technology advantages
The company has its own inlaid jewelry factories and gold processing plants. It always attaches great importance to the quality of jewelry products and strictly implements the quality control standards of the product. On the basis of summarizing and drawing on my country's traditional technology technology, the company draws the essence of outstanding processing and production technology at home and abroad, combined with the use of modern advanced equipment, and develops a series of manual processing processes and methods. A number of processing processes such as inlaying reached the international advanced level. Especially in the production of handmade jewelry, the overall professional skills have been the lead in the industry. In October 2008, the manufacturing technology of the Millennium Star's "Oriental Shen Yun" series of products passed the scientific and technological achievement appraisal of the Shenzhen Science and Technology and Information Bureau. The company's leading technology level has improved the market competitiveness of the product and promoted the steady development of brand chain operations and wholesale business.
1.5 Rich jewelry and jewelry industry operation management experience
The company's chairman Mr. Yang Guojin was born in the jewelry family. He has more than 20 years of jewelry and jewelry industry operation experience. Marketing network management, talent management, financial control, etc. have in -depth understanding. After more than ten years of development, the company has trained a number of talent teams such as research and development, design, production, marketing, and management of the jewelry industry.
2. The successful transformation and upgrade of the brand
Millennium stars have accumulated for more than ten years, and have completed the accumulation of volume in brand marketing networks, brand management and brand culture, and urgently need brand upgrades. In 2012, the Millennium Star launched a brand upgrade strategy with the core competitiveness of the brand, and comprehensively enhanced the awareness, reputation and loyalty of the Millennium Star brand.
2.1 The unity and improvement of the brand terminal image
Millennium Star invited professionals to create a store image that shows luxury, high -end and classic sensory experience. The store is designed with modern minimalist style, which is based on white. The white light -baking paint creates pure and comfortable shopping environment in the store; the use of marble adds a sense of calmness and thickness to the store.
The design uses visual communication methods, through spatial planning, plane layout, re -creation of displayed space environment with the help of props, facilities, and LED lighting, and presenting the brilliant 360 degrees of jewelry to customers. The theme display method in the store is completely from the customer's shopping needs. Wall -style windows and vertical cabinets show many classic products of the Millennium Star. The environmental layout fully considers the width of the internal channel, the VIP customer service area, and even the details of the display density and height, considering the customer shopping comfort and aesthetic taste, and satisfying the customer's multiple shopping experience.
2012 Mid -National Jewelry and Jade Tripping Yearbook
2.2 Brand product positioning is more mature
Prive eternal love and advocate the beauty of emotions. The company is creating more emotions, culture, taste products and services for people In the process of the Millennium Star, the brand of the Millennium has gradually obtained the widespread recognition of the industry and consumers, laying the sustainable leading position of the Millennium Star in the Chinese jewelry industry. Millennium Star has independently developed jewelry products such as diamonds, gold, gold, gold, emeralds, platinums, color treasures and pearls. The new product style is novel, and the design concept is combined with the fashion trend. Millennium Star not only develops a set of market -based products, but also provides a set of high -end jewelry customization services for high -end markets.
Millennium stars formulate new product R