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1. The new requirements of rural tourism industry transformation and upgrading to rural tourism practitioners

In inherent requirements for changes in market demand and their own sustainable development, my country's rural tourism industry is facing transformation and upgrading Opportunities and challenges, and new trends and new changes have also put forward higher requirements for the knowledge structure and technical capabilities of rural tourism practitioners.

1. Compound management talents. With the increasingly obvious trend of rural tourism formats, "Tourism Business Exhibition", "Tourism Health Medical", "Tourism Education Technology" and other "tourism " emerging formats have emerged endlessly. Travel talents that need to be integrated cross -border. Specifically, rural tourism managers must not only have modern management concepts, but also understand the strategies and skills of marketing; not only to understand the characteristics and changes of the needs of tourism consumption, but also have sufficient judgments for the development trend of the tourism consumer market; not only not only To be familiar with the characteristics of traditional tourism format operations, we must also take the initiative to master the development law of new formats and integrate a single tourism product into characteristic tourism products. Only by becoming cross -border talents can we fully develop the local resource advantages. Therefore, how to cultivate a composite rural tourism management personnel with humanistic literacy, modern management ideas and tourism management skills, which adapt to the development trend of the "integration of formats" in rural tourism, is a new challenge to vocational education.

2. Informatization skills. With the continuous innovation of information technology, especially the development and application of big data, the Internet of Things, and 5G technology, the rural tourism industry's dependence on informatization has gradually increased. For example, the construction of the tourism public information service platform and the construction of tourism e -commerce platforms all effectively use information such as cloud computing and big data to provide comprehensive integration online services for tourism, which greatly enhances the science of industry management. Sexuality and effectiveness. And not only know how to scree, analyze, and pass on information, and understand how to use new media such as WeChat, Douyin, and e -commerce platforms for product marketing. The high -quality talents of accurate and precise tourism products are still scarce. Therefore, through academic education and lifelong education training to improve the "informationization" skills of rural tourism practitioners, the complete upgrading of productivity has become a top priority for talent training in vocational colleges.

3. Innovative entrepreneurial talents. Single formats, product homogeneity, short supply chain, and low value chain are current shortcomings that restrict the high -quality development of rural tourism. Only with strong innovation capabilities can we actively put forward new ideas, new models, and new measures, effectively make up for shortcomings, and promote rural tourism to higher -level transformation and extend to longer industrial chain. At present, college students often choose entrepreneurial projects with low thresholds and small technical content. Such projects are not ideal due to lack of market competitiveness and high failure rate. In addition, the results of entrepreneurship are not ideal. Therefore, vocational colleges should actively build an innovation and entrepreneurial platform, encourage students to conduct simulation training such as rural tourism line design and brand marketing, participate in innovative and entrepreneurial competitions such as cultural and creative product design, "Internet tourism", and effectively enhance students' awareness of innovation and entrepreneurship. With ability.

. The problems of vocational education service rural tourism talents

At present, the training of vocational education for rural tourism practitioners does not meet the needs of economic development. It is reflected in the following aspects:

1. Talent training goals are inconsistent with the development needs of rural tourism. The transformation and development of the rural tourism industry is urgently needed to adjust the training goals and training methods of tourism talents. However, when many vocational colleges are set up in professional and curriculum, they do not conduct a comprehensive and in -depth research and analysis of the needs of talents in rural tourism. Professional setting is backward, old teaching resources and teaching methods, and it is difficult for the cultivation of talents to connect with the needs of the rural tourism industry. The lack of tourism talents directly affects all aspects of the integration and development and consumption upgrade of the rural tourism industry. The lack of professional talents in the early stage of tourism planning has led to irregular layout of tourist destinations, short tourism products and service chains, and insufficient vitality of tourism consumption. Lack of talents who lack organizational management and marketing propaganda in the medium term will make the operating model of tourism products too single, and to meet the insufficient motivation to meet the diverse needs of tourists. In the later period, the lack of experienced "composite" management talents cannot grasp the local culture and economy. The competitive characteristic tourism products will be insufficient, affecting the quality and efficiency of the local tourism industry. Therefore, in the face of the rapid development of the development of rural tourism, vocational education must timely adjust the talent training goals, optimize curriculum settings, and cultivate compound talents that are urgently needed in the industry.

2 "Double Division" teacher team lacks. The theoretical and practicality of rural tourism majors is very strong. It is necessary to have a large number of professional knowledge of tourism, also good at tourism product design and tourism project planning, but also have innovative "composite" teachers. At present, most professional teachers in vocational colleges only have relevant theoretical knowledge and do not have rural tourism experience. The number of teachers who have passed the training and certification of entrepreneurship instructor will be less. This makes many teachers teach many old and outdated knowledge to students through theoretical descriptions and case analysis when teaching, and some new knowledge and skills that have been applied to the tourism industry cannot follow up in time. In addition, there is insufficient interaction between teachers and students and enterprises. There is a distance between the teaching content and the actual needs of tourism companies, causing students to be separated from the actual theory and work of students. Therefore, the construction of a "dual -teacher" teacher team with excellent tourism business, rich teaching experience, reasonable age structure, theoretical and practical dual -handling team is the top priority.

3. Rural tourism innovation and entrepreneurship practice is not enough. At present, most of the vocational colleges that have opened tourism majors have arranged practical teaching links, such as tour guides with group practice, attractions explanation practice, hotel service practice, tourism marketing practice, etc. However, because there is no own leading tourism company or a tourism company that does not have in -depth cooperation, most of the rural tourism practice teaching is mostly knowledge verification, skill learning, skill training, and lack of innovation and entrepreneurial practice. Although various vocational colleges have set up innovative and entrepreneurial education courses, most teachers who have served as this course belong to

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