eddie's wholesale jewelry Jian Shu's writing realization problem: analysis based on platform theory

wholesale costume jewelry las vegas First, the conceptual problem that needs to be explained

1. How to define?

before talking about writing, first of all, you need to answer a question, "What", after all, this is the first question of the three questions of philosophy. Only by answering this question clearly can it continue to continue the next one. discuss.

For this issue, it is necessary to put aside any emotional modification, such as the slogan that needs to be temporarily forgotten- "Create your creation". I tried to find the official answer and saw this sentence- "It is the best -quality creative community in China." Still removing extra adjectives, then the creation community.

2. What is the community?

In the definition of the right, then answer the next question. What is the community?

This problem is slightly simpler. After all, the community is around us. Whether it is a living place in the city in the city, or the villages and towns in rural areas, these are all these are all these are all these are all these are all these. Community.

So what is the official community mentioned? It is also very simple. The community built is an online community. The English name is Online Community. It is a title of the place where netizens gather with the development of Internet technology, such as Tianya Community, Cat Pu, and Baidu that is still very good. Post it and Weibo.

3. What is the creation community?

In the definition of the community, what is the next question, what is the creative community?

This problem is relatively simple, because from the perspective of words, creation is a limitation of the community.

Therefore, the creation community is just a network of network communication space formed by a group of netizens who like text creation.

4. Summary

It through the three problems above, it can be determined that it is a network communication space formed by people who like text creation. Then, after the foundation of the discussion -conceptual issues, we need to continue the deeper discussion, that is, the platform.

. Questions on the platform

1. What is the platform

If you need to answer this question according to a very strict logic, it may be possible I need to borrow many works or terms in the field of industrial organizations for annotations, but this method is undoubtedly redundant. After all, the platform is a very life -oriented existence. For example, when students graduate, they will always be argued to find a good platform. But this platform is different from a platform with one category.

The platform is a very long -term vocabulary, just like the current jobs such as takeaway and online car drivers that everyone are discussing. Some of us around us are commonplace.

, on the one hand, the platform has thousands of years in history. For example, the market we often go to, this is a traditional platform. The platform is just a place for transactions. There are merchants who provide products or services on this platform, and also users who enter this platform to buy the products or services they need. Therefore, there are some heavy coincidences of platforms and bilateral markets (bilateral markets refer to users on one side, and on one side are consumers). The platform theory can be equivalent to the bilateral market theory to the vast majority Some differences.

, on the other hand, technology is a phenomenon that has attracted widespread attention in the Internet era. If the platform is regarded as a trading venue, the virtual community generated by the Internet has broken the space and time because of its spatial and time, and its advantage is self -evident. In terms of space, people from all corners of the world can shop on one platform; in terms of time, only need to put the product on the platform, and then set up a series of automatic transactions to complete the transaction. This is not Is the only one made by the upgrade of shell island 2.0?

2. The problem of eggs of eggs

It with chickens or eggs first? This is a question that plagues countless people, but there has been no answer. I am also curious, why would anyone boring to combine this problem with the platform, because they want to explain the phenomenon that users and merchants rely on on the platform more vividly and vividly?

The problem of eggs on the platform is actually that the increase in platform users rely on the number of merchants that can provide users who can provide users, and the increase in the number of merchants also rely on consumers who purchase these products. quantity. If the number of consumers is reduced, the number of merchants will decrease, and vice versa.

The theory is slightly wrapped, but it is very easy to understand after combining with the instance. For example, the price war, group purchase war, and takeaway war in recent years. All kinds of platforms do not hesitate to subsidize merchants and consumers with heavy funds, and the purpose is to increase daily activity. In the online ride -hailing market, only when there are many drivers on a platform, can passengers travel more. When passengers think it is convenient to take a taxi on this online car platform, more people will use this to use this. When the driver thinks it is easy to pick up the order on this platform, there will be countless drivers entering this platform, so it will be infinitely circulated. For a while, the strong is Hengqiang, and the weak is constant.

3. Price problem

Is in addition to the importance of merchants and users shown in the problem of eggs, then it is an extremely realistic question. How to survive the platform. Intersection Could it be that the platform that provides these places is generated with love. Is there no cost?

Of course not, pricing is a very, very interesting question. In the field of the platform, there are various pricing methods, and some are charged at the same time to both users. For example, the wedding agency is charging both at both ends, and some are only charging on one side, such as Taobao and JD.

The determination of the pricing model often determines the business model of a platform. The establishment of a business model basically determines how a platform can survive and develop. How to charge, this is a realistic issue that has plagued countless Internet companies since the emergence of the Internet. Therefore, NetEase will play games, and penguins will sell Q coins.

. What about?

I answers the concept and understand the platform.

Prior to this, we need to understand that user writing monetization is a kind of behavior of wool from the platform, just as the takeaway brother wants to earn the delivery fee through Meituan and hungry. In other words, your realization income comes from the platform's gift. Therefore, whether you can make money, decide whether the platform can make money, and whether the platform can be willing to make you make money. Correspondingly, whether the platform can make money also depends on whether this platform has gathered a lot of users who hope to make money through the platform, so as to have sufficient traffic to achieve the platform's realization.

(1) The realization of the realm

. Then we need to analyze the problem of monetization first. I think there are about the following ways.

First of all, monetize through the advertisement. This is the most common way of monetization. Benefiting from 360 pop -up advertisements, this monetization method has already been well known.

Secondly, the value -added services provided by users are realized. This is the most complicated monetization way to play. The so -called user value -added service is a kind of price discrimination. If you want to get a better experience, then pay the membership fee. After paying the membership fee, there will be a variety of additional user rights waiting for you. Therefore, bronze members and various membership systems, etc., are not enough.

Finally, knowledge pays. This payment method is more suitable for some strong professional platforms. Of course, all platforms are doing now. The only thing I have paid is to listen to some books on some platforms. The best thing to do is, I think it is some curriculum training programs. As for paying other knowledge, it can only be done, and it is necessary to prevent whether the knowledge you bought will pay the IQ tax.

of course, when the platforms start to pay knowledge, how to obtain high -quality knowledge sources and attract users with payment capabilities and knowledge needs, have become an area of ​​increasingly competitive competition. It can only be said that the Eight Immortals across the sea showed their magical powers. As for the knowledge of knowledge, from the horizontal comparison, chat is better than nothing.

(2) User writing

In discussion of this problem, it is necessary to set another tone. Although it is said above, users' writing monetization depends on the monetization ability of the platform, and the monetization of the platform depends on users. However, if users and platforms are considered to be mutually dependent, although it is not too much, it may be too overestimated.

, on the one hand, the transformation of the platform needs to be invested in the daily maintenance of the platform, and the manager and the owner will also take a part of the income, let alone most of the current platforms are operating in debt operations. Therefore, even if the platform needs to give back the users on the other side, it can only come up with a part of the realization of the realization; on the other hand, it is necessary to understand that the individual is only part of the user group. It does not mean that it is necessary to depend on each other with a separate user, which makes it just a weak existence to face a stronger platform.

In the point of determining this, then talk about the problem of writing monetization.

First, the drill and shell that cannot be around. Recently, I am paying attention to the gameization of the Internet platform, so this is a very interesting design, just like finishing the task in the game, or reaching a fixed online time, the game will give gold coins or points, different ones, different ones, different ones, different ones, different ones, different ones. Yes, these gold coins and points can be exchanged for cash. When I brushed it before, I saw some people think that drilling or shellfish is a virtual currency. This requires some of the knowledge in blockchain and does not comment.

Secondly, how to get the problem of drilling and shell. This is the core issue of monetization, but it can also be said to be a mystery and mysterious problem, because as a writing or creative community, the key to obtaining diamonds and shells is to "create" (do not entangle why creation has quotes). Quality, but the evaluation of this quality is not the individual of the creator, but the reader. Only when the reader feels good, then this article will be valuable (get more diamonds and shellfish). Moreover, according to the weight of the reader's own weight, the reader's evaluation of the article has also made a more detailed distinction.

again, the design of members and drilling income. This is a design of building high -rise buildings on the foundation, because how to realize platform realization and writing monetization to achieve a more harmonious fit is a very difficult problem, but it has reached this through design membership system and drilling income. The higher the member charges, the more likely the user is to obtain the income by holding the drill, and the platform can also get membership fees.

Finally, shell island. This can be regarded as a watchman who monetates user writing. On the one hand, shell island is a direct way for users to monetize, that is, the trading venue of shells; on the other hand, the price of shells also fluctuates on shell islands, and individuals who play different characters can be traded through Shell Island for transactions. Achieving its own purpose. As for how to stabilize the price of shells, although this question is extremely interesting, it is not suitable for evaluation.

This to the end, summarize a few words. First, it is a creative community. It is good to write writing as interest. Do not write for monetization, because it is easy to disappoint people; second, how to maintain the normal operation of the platform is a very complicated problem, but the trouble can be on the homepage on the homepage. I recommend some issues that I pay more attention to, because I really don't care about how many drills I have returned today. This may be a recommended algorithm? Of course, it may also be that the algorithm understands myself better than me, maybe I care about these; third, you need to find some additional monetization channels, because the fish in the pond is limited.