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The introduction of Kaifeng:
Chen Liou Doudou Rotten Stick Strang County Garlic Sweats Caper Qingdou Lan Kaotong Tongjin Tongzhong cake and champion cake high -end like 汴 汴 汴 汴Embroidery, official porcelain, general peanut cakes, fighting food, etc., but compared with other provinces and cities, our products obviously have the current status of low market visibility and low market share. Like our embroidery, many embroidery methods have a variety of acupuncture methods such as single -sided, multi -faceted embroidery, etc., the product quality is also good, but compared with Su Xiu, the market is very low; our official porcelain is the same. The official porcelain is actually in the Song Dynasty. The porcelain used by technical secondary school for the royal family is very delicate. After the artists of our Kaifeng dig out this traditional craft, the quality of the official porcelain produced is very good, but in terms of popularity, it is far less than that of Jun porcelain, Ru porcelain, etc. porcelain. The high -end local products are not well -known, and the low -grade ones are no exception. In fact, our fighting food is very good, which is much better than Sichuan's spicy sauce. However, in Zhengzhou, Shanghai, Wuhan and other places Without our product. Our peanut cake is currently staying in this regional market, and its popularity is very low. Because our local products are not well -known, our companies are unsustainable and causes great employment pressure. Therefore, the market expansion of Kaifeng's local products has become a problem that we must attach great importance.

Sujin: Where is our local products market expansion? Market positioning is a question that we must pay attention to the production enterprises of the opening of the soil. We are now facing the buyer's market. Consumers determine whether our products can be accepted, and only consumers accept our products can our companies get sales and profits. Therefore, the positioning of the product before the product has not yet produced is the basic requirements for actively marketing in the buyer's market. On the other hand, the local production enterprises we opened the sea are unclear or there is no positioning at all. It is just that after the product is produced, it is already a common problem to consider the product sales problem. In this case, due to the fuzzy positioning of the product, it will inevitably make the company's products from the needs of the main consumers of their own products. It is inevitable that it is difficult for products to sell. Like our peanut cake, including the original love peanut milk at first sight. In fact, the product positioning is very vague. If the peanut cake is located to the gift, it should not be used for how many years of consistently packaging. system. There are also certain problems in the market positioning of our official porcelain and embroidery. I think our products are mainly high -end markets. Generally, ordinary people will not buy such products. The main consumers are some high purchasing power and high cultural quality Consumers, but our products, whether it is packaging or sales channels, does not actually develop under this basic market positioning. It is because of the blurred market positioning of our local specialty products that the market expansion of our entire local specialty products has not been expanded. The plan is chaotic. In this case, it is not no wonder that it is difficult for products to occupy the market.

S continuing: After the product market positioning is determined, the product design is particularly important, because positioning is only an idea. To become a reality, it is reflected in the product. Positioning is consistent with product design. However, in terms of the local production manufacturers of Kaifeng, we did not do enough in this regard. Like high -end market embroidery and official porcelain, as high -end products, we must also consider the convenience, comfort and a product of a high -end product as a high -end product. a feeling of. However, our embroidery, especially the general manufacturers, have no simple and elegant packaging, and it is difficult to carry all embroidery products. A big embroidery, using only one rope, the average person will be uncomfortable for a while, it will be very uncomfortable What's more, most of the people who buy our embroidery are far away? Our official porcelain is the same. Packaging is a problem, and sometimes this packaging seems to be very productive. As a high -grade local specialty, there are similar problems in general local products. Like our peanut cake, the product variety has always been unified for many years. It has not been innovative in taste, and the product has a big problem. This problem manufacturer must find a way to solve it because this important reason for many consumers' purchase. In terms of product packaging, our peanut cakes have a big problem, that is, the specifications are unreasonable. Generally, 200mm*100mm. This specification is used as a gift. It is too bloated to get 2 boxes. This specification affirms products as gifts as gifts to increase market share in the market. It can be seen from the above that the important issue of our product design of the special product of Kaifeng is the inconsistent product positioning and product design. If our manufacturer does not make some efforts in this area, it is difficult to develop market expansion.
S continuing three: After our local production positioning and product design production, a very important problem is the issue of marketing channel construction. Now that the channel is king, all can be in the market in a high market visibility or in the market for a long time in the market. The sales network of survival is very developed. In the past three years, the product sales revenue can increase from 100 million yuan to 8 billion yuan in 3 years. The sales network of the local products manufacturers of Kaifeng is very weak. It is mainly manifested in the internal competition in the Kaifeng market. It has not greatly developed the market in the province. It is not unusual to develop the local products. So how to build a complete marketing channel? For channel construction, first of all, channel construction must be consistent with product positioning, that is, our channels are not randomly selected, but the most convenient positions based on their own market segments. Among them, I have repeatedly emphasized that the role of positioning is because product positioning is the center of product expansion. All activities must be carried out around this center to effectively improve marketing efficiency. Secondly, the more channel construction is better, but to conduct a comprehensive analysis. It is not possible to blindly pursue the number of outlets. While eliminating the blank spots of the market, it should also control the number of outlets. Essence Finally, after the construction of the channels, we must continue to maintain the channels. It is necessary to analyze and study why a certain channel is not good, whether it is a product problem, or the problem of the market capacity of the channel itself, or the issue of sales staff. For good sales channels, we must often analyze why the performance is better, and promote this successful experience to other channels. And all these tasks must be supported by a large number of market research.

S continuing: Why the same product, the price of others is better than our price and sales than us. One important reason is that our brand building is not good. There is no well -known brand in the country and even the province's well -known brands in Kaifeng. So how to do a good job of brand building, first consider whether the brand is suitable for a brand from an economic perspective. Generally speaking, brand building is a large investment and long cycle investment. Enterprises that have not yet been stylish are not economical. Only the size of the company's products and the styling products are more suitable for brand building. Regarding the expansion of the product scale, enterprises are usually through the following channels. One is the internal investment of the enterprise, the other is to make the production of OEMs, and the third is to quickly expand the size of the enterprise through purchase. However, for the latter two, enterprises should pay attention to the product quality of the expansion of external products, and the more important external products should be consistent with the core value of the company's brand and the internal product of the enterprise. The product needs to be positioned, and the brand building also has the problem of brand positioning. The key to brand positioning is to seize consumer psychology, take the product as the starting point, and find a suitable position for enterprise products in the brain of potential consumers. When brand positioning, when brand positioning Pay attention to a few basic principles:
brand positioning must be based on the real advantages of the product
brand positioning should highlight the competitive advantage of the company
brand positioning allows consumers to be able to come to r
brand positioning should be clear and clear, not too complicated
Under multiple products, when enterprises conduct brand building, they must be related to the correlation management of multiple products. Generally speaking, products with strong correlation can play a main brand. Each product is not highly associated, and even the products that are even the same as the vice correlation are usually not adopted. This is because the products of the Vice Cross Corporation will make consumers blur and even confuse the manufacturer's brand positioning.
The shaping of a brand is not enough to establish one brand. To ensure long -term survival of the corporate brand, it is necessary to carry out brand management. The main responsibilities and the necessary funds must be supported.

S continuing five: The last problem of the expansion of Kaifeng Tu specialty market expansion. I think it is the problem of customer management. Customers are the key to the survival of the enterprise. Loss also includes new customers. Due to the low cost of stable old customers, and the old customers are more loyal to the enterprise, they can speak more for enterprise products, and repeatedly buy it. When buying, other product brands are usually ignored, so it is important to retain old customers. And to keep old customers, or to prevent customers from being lost, pay attention to the following work,
In listening to customer complaints. Generally, customers who can complain are good customers. These complaints often contain a lot of business opportunities. Customers, especially large customers, keep in touch, establish customer files, and regularly hold customer symposiums
Mainer attach importance to market research, timely discover new market information in the market, and continue to launch new new products and consumer tastes.

fine jewelry wholesale solid gold omega necklace made in china Weishi Qingdou
Wei Qingdou, also known as Wei Qingdou, referred to as Wei Qing. Planting has a long history and is relaxed in Chinese and foreign products.
This green beans are characterized by: heavy seeds, uniform size, green and green, blue like emerald, black circle on the periphery of the embryo, white in the middle. Wei's green bean noodles are shiny and rich in nutrition, containing a variety of nutrients, with a protein of more than 43 %, which is the first of various beans. It is widely used, can be used as cooking ingredients, and can be used to make tofu, bean sauce, bean sprouts, yuba, canned heads, tofu skin, tofu brain, dried tofu and oil squeezing oil. Its product is delicate, delicious and delicious, and longevity. Weishi Qingdou is selling well at home and abroad. With the development of international trade, exports are getting larger and larger, mainly to more than 30 countries and regions such as Japan, the United States, West Germany, and Hong Kong.

Chen Li Tofu sticks
Chen Li Tofu stick is a well -known specialty of Kaifeng. Because the product was founded in Chen Liugu, it was named "Chen Li Tofu Stub".
Chen Li (now Kaifeng County) was originally the hometown of the poet Cai Yan and Cai Yan in the late Eastern Han Dynasty. Verse. In the Ming Chongzhen period, Chen Liou's rotten stick became a good product to the emperor. In 1901, when the Empress Dowager Cixi did a long time in Kaifeng Palace, Chen Liu County churned Peng Shoushan to call for the nameds Han Delin and Cui Yushan to make tofu stick banquets to make him full. Cixi praised him. Chen Li's soybean rotten stick mainly uses Kaifeng high -quality soybean and refined peanut oil as the raw material. After refining processing, it becomes solid tofu stick. It can be made into dozens of proteins 40.79 grams of protein through famous chefs, burning, frying, fried, brewing, and contains fat, amino acids, and a variety of vitamins. The food can be prolonged and lived. Therefore, Chen Liou's rotten stick is not only a unique dish on the banquet, but also a nutritious health food.
Cura tofu sticks are easy to eat. In addition to burning, 煨, and stew, they can also be soaked in warm water, and then mixed with seasoning. It is also a delicious and convenient food that tourists go out.

In open rice
The open rice has a long history, with large grain, smooth, transparent color, strong flavor soup, rich nutrition, ribs but not hard, soft but not sticky, inside and outside the province, deep in the province, deep Welcome to the masses. "Kaifeng rice is white like jade, the grains are full of shiny color, the steamed rice is sweet and delicious, and the soup is delicious." The reason why Kaifeng rice is unique is because of the loose soil of Kaifeng, and the fertile Yellow River water is irrigated. In addition, the climate is appropriate, and the four seasons are clear. It is suitable for rice growth and consumption than summer rice. In recent years, Kaifeng Rice has been famous, and has become famous for Kaifeng's well -known local products with the watermelon of Liangliang.

The garlic of Qixian County
This has more than a thousand years of cultivation history. After long -term cultivation of the working people, it has become unique local specialty products. Enjoy a high reputation, the products are exported to Britain, the United States, Southeast Asia, Hong Kong and other countries and regions.
The garlic in Qixian County is large, white and white, delicate meat, delicious and crispy, spicy and spicy, easy to eat, especially after eating raw garlic cloves. It is an excellent variety of garlic, which is rich in protein, fat, sugar, calcium, phosphorus, iron and vitamin A, B, C and other nutrients. It is not only a good seasoning product that people love, but also high medicinal value. Modern medicine believes that garlic is hot, has the functions of insecticidal dehumidification, warming and dining, clearing heat and detoxifying, breaking evil blood, and analgesic. It has the effect.
In recent years, with the development of the commodity economy, Garlic, Qixian County has increased year by year, with an annual export volume of 2,000 tons and a foreign exchange of more than 2 million US dollars.

Alan Kao Pa Tong
This Tung Tong material in Lancao County is gentle, uniform structure, no cracking, no deformation, corrosion resistance and high temperature, which is a superior material for furniture, models, and instruments. After research and appraisal of Tongmu boards in more than a dozen regions across the country, it was determined that Lancao Pao Tong was the best material for making ancient zither, pipa panels and other instruments for the nation.
A Lancao County is located on the bank of the Yellow River. Historically, the Yellow River has repeatedly revised the road here, forming a small and small soil with a large area of ​​geological loose and breathable performance, which is very beneficial to the growth of Pao Tong. In the early 1960s, Jiao Yulu, secretary of the Lancao County Party Committee, advocated planting puffed puffed tungs according to the geographical environment of Lancao. Since then, the cultivation of Pao Tong has been promoted, and it has become a major advantage of agriculture in Lancao County. Lancao Pao Tong is one of the eight fine tree species in my country. It grows rapidly. There are "one pole a year, two years as thick as a bowl, and three years of sawing the board." 8-110 cuts, the chest diameter can reach 50-80 cm, and the volume of the material is more than 0.5 cubic meters. Therefore, the local people said: "If you want to be rich, plant Tongshu, and produce a good way to produce."
At present, there are more than 6 million Pao Tong trees in Lancao County. In addition to meeting local needs each year, you can also provide the country with 3 More than 10,000 cubic meters of tung materials have become an important Tongmu production base in my country. The Tongmu lacquerware processed by the Lancao Pao Tong enjoys a high reputation in Japan, creating an annual exchange of 30 million yuan. Processing and production instruments such as pipa and zither are sold to Japan, the United States, Germany, Canada, Hong Kong and other countries and regions, and have contributed to the country.

The peanuts
Thery is a famous product of Kaifeng. It started during the Ming Wanli period and has a history of more than 300 years. Kaifeng is located in the middle and lower reaches of the Yellow River. The climate is mild, the soil is soft, the light is sufficient, and it is suitable for peanut growth. Therefore, the peanuts here have high output and good quality, so that Kaifeng has become a well -known "Peanut Kingdom" in Kyushu. Kaifeng peanuts have the advantages of seed fullness, fruit length, thin skin, flavor, and high oil output.
The peanuts are not only food, oil, but also for medicine and industrial use. They are called "Jubao" by the masses and "golden beans". There are many types of burnt peanuts, salty peanuts, tiger peanut peanuts, peanut cakes, peanut candy, etc. made with peanuts. High -quality peanut oil produced by Kaifeng County is not only sold well in the country, but also exported to more than 10 countries and regions including Europe, America, Southeast Asia.

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The fried jelly is a flavor snack for the general citizens of Kaifeng. In Kaifeng City, most of the places where many marketing markets and snack stalls are concentrated with selling points (mostly stalls), and ordinary residents' families will also be produced. The method of making is: Put the powder with water into a dilute, and let it cool in the boiling water to cool, that is, the jelly. Fried jelly is the main ingredients, and stir -fry with bean sauce, shallots, ginger, and refueling. The hot fragrance is tender, burnt and nonsense. In the tide of reform and opening up, the unique popular snacks of fried jelly have been brought into Beijing by Kaifeng people. It is said that some people have brought it to Russia and Romania. It can be described as fried jellyfish.

wholesale jewelry sets bridesmaids In terms of local products, peanuts, rice, and watermelon are all good. Snacks are more. These things can go to the drum tower at night, because Kaifeng snacks are famous. And what everyone has ever seen is different, the taste is different, the answers are different. Ha ha. Kaifeng people are very real. If you want to look at the business opportunities, you have to take a trip by yourself and experience it.