kukui nut jewelry wholesale How to write a business plan for opening online stores?

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. Execution abstract

Whether it is entrepreneurial or distributed new products to find new profit growth points. When choosing a new product To clarify your goal is to prepare for the product as a long -term career, or only as a supplement to existing products, or some other purposes. The funds, time, energy, and operation methods are different. These factors often directly affect the final fate of the project.

. Project introduction

The survey report on the online store. Make the following process of opening online stores:

1, the beginning is not on the Internet, but in your mind. You need to think about what you want to open a family. There is no difference between opening an online store and traditional stores in this point. Finding a good city to taste your products is the cornerstone of success.

2, select the store opening platform or website. You need to choose a website that provides a personal store platform and register as a user. This step is important. Most websites are required to register with valid documents such as real names and ID cards. When choosing a website, the popularity and whether the charging and the charging situation are all important indicators. Many platforms now provide free store opening services, which can save you a lot of gold.

3. Apply to the website to open a shop. You have to fill in the classification of the goods provided by your own store in detail. For example, if you sell fashion watches, then you should be classified as "watches" in "jewelry, watches, and glasses" in order to allow your target users to accurately find you Essence Then you need to give a striking name for your own store. Netizens click on which shop in the list, depending on whether the name is attractive. Some online stores show personal information and should be filled in to increase trust.

4, purchase. You can purchase from your familiar channels and platforms, and control costs and low prices are the key.

5, login product. You need to fill in the name, origin, place, place, nature, appearance, quantity, trading method, trading time limit, etc. on the website. It is best to match the picture of the product. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such products, only the name will be displayed on the list. In order to increase the attractiveness, the quality of the picture should be as good as possible, and it should be as detailed as possible. If you need to mail it, it is best to declare who is responsible for the postage. Another important thing when logging in is to set the price. Generally, the website will provide the starting price, reserve price, one -price price and other projects. Suppose the seller wants to sell a piece of clothes with a price of 100 yuan and intends to sell it for 150 yuan. If it is a traditional shopkeeper, as long as the price of 150 yuan is marked first, if you can't sell it, a little bit of the price. However, the online bidding is different. The seller must set up a starting price first, and the buyer will start up. The lower the starting price, the more the buyer is interested in. Some sellers set a 1 yuan shot, which is a good way to attract attention. However, the starting price is too low to have the risk of the final transaction price. Therefore, it is best to set the base price at the same time, such as setting 105 yuan as the reserve price to ensure that the goods will not be bought at lower cost. Another disadvantage that the starting price is too low is that you may imply that you are willing to sell the product at a very low price, so that the auction is hovering at a very low price. If the seller feels that the waiting time for the auction is too long, they can set up a price. Once a buyer is willing to pay this price, the product will immediately turn on the product. The disadvantage is that if a few buyers are interested, it is impossible to support the price. The seller should use these settings according to their specific situation.

6, marketing promotion. In order to enhance the popularity of your own store, marketing should be properly promoted in the early days of opening the store, but it is not enough to be limited to the Internet. It is necessary to promote various channels online and Internet. For example, the "hot product recommendation" position on the page with a large pages on the website, bold the product name on the product classification list, and increase the picture to attract the attention. You can also use ads that do not spend money, such as exchanging links with other stores and websites.

7, service in sale. When the customer decides whether to buy, it is likely to need a lot of information you did not provide. They will be proposed on the Internet at any time that you should reply and patiently respond in time. However, it should be noted that in order to prevent sellers from private transactions to avoid transaction costs, many websites will prohibit buyers and sellers from providing any personal contact information on the Internet, such as mailboxes, telephones, etc., otherwise they will be punished.

8, transaction. After the transaction, the website will notify the contact information of both parties and conduct transactions according to the agreed manner. You can choose to meet the transaction, or you can trade through remittances and mailing, but you should avoid doubting your credit as soon as possible. Whether it provides other after -sales service depends on the previous agreement between the two parties.

9, evaluation or complaint. Credit is a very important factor in online transactions. In order to jointly build a credit environment, if the transaction is satisfied, it is best to give the other party praise and obtain the praise of the other party through good service. If the transaction fails, a bad review should be given, or complaints with the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid stains for their own credit.

10, after -sales service. Needless to say this, perfect thoughtful after -sales service is a very important bargaining chip for the long -lasting business. Different contacts with customers and do a good job of customer management.

three. Market competition analysis

1. Select the right fish fishing fish

In online stores, first of all, there must be suitable sales through online sales Products are not all suitable products for online sales. The author helps you choose a good product through the three major competitive strategies. Things are rare and expensive. Choosing products must not choose those products that can be bought everywhere. Since those products can be bought everywhere, why buyers come to buy you, you add mailing fee, it must be better than elsewhere elsewhere elsewhere. Expensive. Even if you can sell it, you can't make money. You have to find some rare products, so naturally someone will spend a lot of money to buy your product. Here are also differentiated competitive strategies. The second is to make money by using regional price differences. Many products are much different in different areas, such as electrical appliances, and coastal cities such as Guangdong are much cheaper than inland. Looking at your own, find the products that are rich in your own and there are no other places, so that you can sell a good price! Here we also use cost -leading strategies. Do not get familiar with you, try not to be involved in you are not familiar with. If you: love handicrafts, cross -stitching, hand -painted, and creative things, you may wish to open a related DIY shop. Specialty stores are popular everywhere. Because there are few features, it is easy to attract people. If you are very good for photography and like digital products, you can try it in this regard whether you have any physical stores. The most important thing is to strive to become an expert in this field. Actively answer the membership of the membership, and provide the members of the membership of the membership of the commodity. After a long time, the word of mouth is good. When you think of shopping in this area, you will first think of you. In short, everyone has their own specialty. At any time, it is important to learn to give full play to your own specialties. Do not take your own weaknesses to fight for the strengths of others. Here is also a professional relative innovation strategy.

2. According to the advice of the industry, through the segmentation of the online sales of products, it is generally the following characteristics:
) Small volume: mainly convenient for convenience Transportation, reducing the cost of transportation.
) High added value: Single -piece products with low value than freight are not suitable for online sales.
3) It is unique or fashionable: products with good sales of online stores are often unique or very fashionable.
) The price is more reasonable: If you can buy it at the same price under the Internet, no one will buy it online.
5) To understand the website through the website, you can arouse the desire of the browser: if this product must be seen in person to achieve the trust required for the purchase, then it is not suitable for opening a store online.
6) There is no underneath, only online can you buy, such as foreign trade single products or products brought directly from abroad.
Is when you choose one or digital products, you must start the market research of customers and opponents to determine whether your choice is correct, because most of the time your choice is based on your own experience or your own experience or It is an asymmetric information to judge. Judging is often wrong, and eventually it can cause your entrepreneurial failure.

4. Strategic planning and implementation

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